Own the Marketing organization’s data and analytics strategy, including data structures, reporting requirements, governance, dashboards, and marketing funnel measurement. Partner with engineers, MarTech teams, vendors, and leadership to improve infrastructure, data quality, and operational efficiency. Lead executive-level performance analyses, operating-plan metrics, and C-suite reporting by translating complex cross-functional data into actionable strategic narratives.

Build and maintain governed Silver/Gold data models and semantic assets on Databricks. Translate stakeholder KPIs into testable, reusable transformations, apply enterprise modeling standards, enable domain self-service, ensure data sensitivity and governance, and review domain-contributed models for production readiness.