Own product marketing content strategy and production for a technical, B2B, sales-led AI platform. Create developer-focused product stories, technical articles, case studies, comparison pages, launch materials, and sales enablement content. Translate complex APIs, models, architecture, and customer outcomes into clear narratives. Partner with sales, product, engineering, and customers to support evaluations, improve messaging, identify market insights, and optimize content based on engagement and pipeline impact.

Lead Hedra's brand, positioning, and messaging for developers, prosumers, and enterprise. Execute launch emails, own the blog and CMS, run multi-channel launch orchestration, competitive intelligence, and define messaging guardrails while building and eventually managing content, social, and DevRel functions.

Lead end-to-end video production for Hedra: plan and own the YouTube content calendar, script, shoot, and edit long-form tutorials and product narratives, manage freelance editors and motion designers, produce short-form cuts for social and paid media, run channel operations (thumbnails, metadata, SEO), and coordinate with product, engineering, and marketing to align content to launches and conversion goals.