Own and optimize paid search campaigns across Google, YouTube, Bing, Walmart, Amazon, and other platforms. Translate client goals into buying strategies, monitor performance, troubleshoot campaign issues, deliver insights, and communicate proactively with clients and cross-functional teams. The role also supports process improvement, platform adoption, testing, training, and campaign quality while using Basis tools and AI to improve efficiency.

Manage paid social campaigns from planning and launch through optimization across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest, and X. Build and QA campaigns, monitor pacing and performance, troubleshoot tracking and creative issues, analyze reports, develop client-facing recommendations, and collaborate with analytics, operations, and media teams. Support client communications, best-practice documentation, team training, and adoption of new workflows.

Develop and monitor integrated media plans across digital, programmatic, search, and social channels. Recommend strategies, negotiate vendor inventory and pricing, manage insertion orders, monitor campaign budgets and KPIs, coordinate reporting and creative assets, and support billing. The role partners with analytics, ad operations, media buyers, finance, and client teams to drive campaign performance, client satisfaction, and retention.