Leads OppFi’s lifecycle and brand marketing strategy across acquisition, retention, repayment, servicing, and collections. Owns omnichannel communications through Braze, lifecycle KPIs, brand standards, creative direction, customer insights, and go-to-market strategy. Manages and mentors lifecycle marketing, design, and marketing technology teams while partnering cross-functionally with Product, Data, Engineering, Operations, Legal, Finance, and executives. Drives experimentation, optimization, customer experience, and responsible marketing within a regulated FinTech environment.