Lead strategy and execution of integrated consumer communications for Shark Beauty, owning brand planning, creative strategy, campaign execution, cross-functional activation, agency management, budget oversight, and data-driven optimization for global product launches and brand growth.

Lead global category growth and own the product innovation pipeline from concept through commercialization. Develop positioning, messaging, pricing, and go-to-market plans; ensure consistent brand voice across packaging, advertising, digital, and trade. Guide cross-functional teams, manage creative development and execution, analyze post-launch performance, support sales with tools and sell-in stories, and manage/develop Associate Brand Managers.