Creates video, written, and hands-on technical education for Webflow customers. Builds production-quality reference websites and components, develops curriculum with instructional designers and video producers, presents technical content on camera, reviews educational materials for accuracy, maintains the technical content library, and partners with product and engineering teams on new platform releases.

Leads Webflow’s Revenue Marketing organization and owns marketing-sourced and influenced pipeline, iARR, forecasting, channel ROI, and full-funnel performance. Builds demand creation and capture programs, ABM initiatives, partner-led growth, lifecycle and expansion marketing, and web conversion optimization. Partners with Sales, Partnerships, Product, Customer Success, and RevOps to develop integrated revenue plays, feedback loops, customer proof, and AI-enabled marketing operations. Reports to the Chief Marketing Officer and leads a multidisciplinary team.

Execute and optimize full-funnel paid social campaigns across LinkedIn and Meta, including regional, brand, partner, and account-based programs. Build audiences, manage bids and budgets, run experiments, maintain campaign QA and UTM discipline, and report performance against CRM-sourced pipeline metrics using Salesforce and Tableau. The role requires independent execution, multi-region campaign management, and strong optimization judgment focused on pipeline outcomes.