Owns Shield AI’s website user experience and content journeys across key audience personas. Maintains and publishes WordPress content, builds digital experiences, improves navigation and conversion paths, and partners with agencies, designers, product marketers, communications, recruiting, and business stakeholders. Monitors web performance and user behavior while ensuring accessibility, SEO, brand, quality, and performance standards. Uses AI-enabled workflows and manages multiple web updates, launches, and stakeholder requests.

Owns audience growth strategy across social channels and digital communities. Analyzes audience behavior, segments personas, manages paid-growth budgets, tracks engagement and conversion metrics, identifies acquisition opportunities, builds dashboards, supports marketing tests, and translates performance insights into recommendations for communications and marketing stakeholders.