Leads Square’s engagement marketing team, driving product adoption, seller engagement, and portfolio growth. Owns cross-product growth priorities, go-to-market planning, experimentation, communications governance, lifecycle execution, and external partnerships. Partners with Product, Data Science, Engineering, and other teams to optimize messaging, incentives, channels, and seller experiences through analytics and incremental measurement. Develops senior strategists, sets priorities, manages tradeoffs, and delivers global initiatives initially focused on the U.S.

Develop and manage Square’s always-on B2B content engine across social, thought leadership, customer stories, partner content, and industry narratives. Build content calendars, formats, briefs, campaigns, and AI-assisted workflows; coordinate cross-functional teams and external partners; oversee production through launch; and analyze performance to optimize messaging, formats, and distribution.

Own creative and content strategy for a growth portfolio across paid and unpaid channels. Lead audience research, messaging, creative development, experimentation, landing-page optimization, performance analysis, and scaling of successful concepts. Partner cross-functionally with marketing, creative, analytics, SEO, web, CRO, agencies, and technical teams. Develop AI-enabled workflows and testing frameworks while connecting creative decisions to acquisition, conversion, and business outcomes.