Owns end-to-end creative concepts and visual design for digital marketing and advertising campaigns across email, in-app messaging, social media, branding, lead generation, video, and display. Collaborates with copywriters, marketers, designers, developers, and stakeholders to develop compelling brand storytelling, test and optimize creative, and improve business results. Champions the brand while exploring AI tools to increase creative workflow efficiency.

Leads affiliate marketing strategy and partnerships across lending and banking products. Oversees affiliate performance, business development, partner negotiations, forecasting, testing, funnel optimization, technology capabilities, regulatory compliance, and a team of senior professionals. Collaborates with product marketing, business units, finance, risk, data science, engineering, and corporate development to drive channel growth and strategic opportunities.

Manage end-to-end direct mail creative campaigns for SoFi Credit Card, including strategy, audience planning, creative development, production, compliance review, vendor coordination, testing, reporting, and optimization. Own campaign timelines, budgets, quality control, stakeholder communications, personalization, performance analysis, and competitive intelligence while partnering with marketing, data science, legal, compliance, creative agencies, and production vendors.