Lead CDP strategy and digital personalization initiatives, oversee CDP implementation and steady-state operations, drive audience segmentation and journey orchestration, shape platform roadmaps, translate business goals into scalable MarTech solutions, coordinate cross-functional technical and business teams, and influence strategic direction across multiple workstreams to improve customer engagement and employee experience.

Lead development and execution of customer-centric marketing and commercial strategies; guide teams, apply systems thinking, validate outcomes with clients, use CRM and digital marketing tools, coach high-performing diverse teams, and identify growth opportunities to drive revenue.