The Senior Product Marketing Manager at VSCO will develop positioning, messaging, and launch plans, driving go-to-market execution and cross-functional coordination. The role requires strong narrative skills, segmentation fundamentals, and the ability to manage launches effectively.

Own creator relationship programs end-to-end: source, onboard, activate, and optimize photographer partners. Manage ambassador and affiliate negotiations, coordinate seeding and events, support content development, measure program KPIs, and iterate on strategies to grow awareness, engagement, conversions, and long-term advocacy.

Develop and execute lifecycle marketing strategies that enhance engagement and retention for photographers using VSCO's products, through email and in-app channels.