Lead and scale multi-channel lifecycle marketing programs across email, SMS, and push. Develop personalized campaigns, journeys, segmentation, experiments, and reporting to improve patient and provider engagement. Collaborate cross-functionally with Product, Engineering, Operations, and Support teams while using analytics and A/B testing to optimize performance across B2B and D2C audiences.

Lead and scale organic growth across SEO, AEO, and CRO. Own multi-year strategy, experimentation, site architecture, and measurement. Partner with Engineering, Product, and Design to improve discoverability and conversions, ensure HIPAA/WCAG compliance, manage P&L, recruit and mentor teams, and drive revenue through AI-native discovery and conversion optimization.

Own the affiliate marketing channel end to end, including partner recruitment, budget allocation, forecasting, tracking, attribution, optimization, compliance, fraud auditing, and ROI management. Lead affiliate specialists and contractors while collaborating with Analytics, Finance, Provider Success, and executive stakeholders. Grow high-quality publisher relationships, improve patient acquisition outcomes, and develop scalable channel operations through data-driven decisions and automation.