Top Marketing Jobs in San Francisco Bay Area, CA

Own T:0’s product marketing, including customer research, positioning, messaging, website copy, product content, launches, SEO and blog strategy, newsletters, competitive intelligence, sales enablement, pricing and packaging, and customer proof. The role partners closely with the CEO, Product, Growth, Chief of Staff, and GTM teams. Success requires exceptional writing, high output, technical curiosity, independent execution, and the ability to translate customer insights into compelling marketing assets.

Own and scale Airwallex’s global growth content engine for payments, including SEO content, gated assets, product narratives, and demand-generation materials. Partner with Product Marketing, Product, SEO, Performance Marketing, and Lifecycle teams to translate technical capabilities into conversion-focused content. Use analytics, experimentation, and market insights to optimize traffic quality, engagement, pipeline, and revenue while establishing scalable content processes and managing freelancers or agencies.

Own and build the growth marketing engine, including paid acquisition, attribution, landing pages, conversion optimization, lifecycle programs, distribution growth, technical SEO, organic social, and performance reporting. This hands-on role requires launching marketing infrastructure from scratch, managing agencies and budgets, analyzing results, and improving the funnel from acquisition through engagement.

Build and scale Airwallex’s customer advocacy and storytelling programs across the Americas. Manage review-platform performance, customer references, case studies, newsletters, and an executive Customer Advisory Board. Partner with Marketing, Product Marketing, Customer Success, Sales, and revenue operations to convert customer enthusiasm into measurable pipeline, win-rate, retention, and expansion outcomes. Own program metrics, customer communications, content development, stakeholder coordination, and strategic recommendations.

Lead and scale Airwallex’s global Product Marketing organization across Payments, Spend, Billing, and Business Accounts. Own positioning, messaging, go-to-market strategy, product launches across more than 10 markets, competitive intelligence, sales enablement, campaign measurement, and AI-enabled workflows. Build and manage a team of product marketing leads while partnering with Product, Communications, Growth, Design, Legal, and Commercial teams.

Leads global AI marketing tools strategy, conversion rate optimization, and ad operations. Responsibilities include evaluating and deploying AI systems, building enablement programs, managing CRO experimentation and personalization, overseeing tracking and attribution infrastructure, standardizing campaign governance, and partnering with Engineering, IT, Legal, and Product Marketing. The role drives automation, marketing efficiency, creative velocity, conversion performance, and pipeline growth across global teams.

Own Airwallex’s global growth experimentation engine, including backlog prioritization, experiment design, campaign execution, QA, launches, measurement, dashboards, readouts, automation, AI-enabled processes, budgeting, and forecasting. Coordinate across Growth, Commercial, Data, Product, Engineering, Legal, Marketing, and FP&A to deliver rigorous, scalable experiments and campaigns.

Own strategy and execution of growth innovation campaigns focused on payments, product adoption, customer activation, transaction volume, and retention. Develop hypotheses, run A/B tests, analyze campaign performance, design rewards and incentives, and scale successful initiatives globally. Partner with Product, Marketing, Sales, Data Analytics, Lifecycle Marketing, and regional teams to adapt campaigns across markets while balancing global consistency, regulatory requirements, and local customer preferences.

Lead global performance marketing strategy and execution across paid search, social, display, and programmatic. Own budgeting, forecasting, testing frameworks, attribution, and KPI ownership (CAC, LTV:CAC, pipeline). Partner cross-functionally with Brand, RevOps, Analytics, and Product to scale acquisition, implement advanced integrations (GA4, CRM, offline conversions), adopt AI automation, and build a high-performing global team.

Lead product marketing for Airwallex Payments: define positioning and messaging, plan and execute go-to-market launches, create sales enablement and customer-facing assets, drive cross-functional campaigns, and use qualitative and quantitative insights to grow product adoption and shape the customer experience.