Top Marketing Jobs in San Francisco Bay Area, CA

Lead creation of developer-facing content—case studies, integration teardowns, technical explainers and reference builds—working with Product and Engineering to drive developer awareness and adoption across channels.

Owns Airwallex’s growth experimentation engine by managing experiment backlogs, campaign calendars, measurement frameworks, tracking taxonomies, dashboards, QA, and reporting. Coordinates cross-functional launches across Growth, Commercial, Product, Engineering, Marketing, Data, Legal, and FP&A. Builds scalable processes, synthesizes experiment results, supports forecasting and budget tracking, and uses automation and AI with appropriate guardrails to improve campaign execution and customer growth.

Lead end-to-end go-to-market strategy to drive startup adoption and pipeline. Build VC/founder community and events, scale digital and paid channels, run email nurtures and outbound, activate influencers, and measure funnel-to-revenue impact.

Develop and refine product positioning, messaging, and value propositions for Airwallex in the AMER region. Lead product launches and go-to-market strategies, partner with product, sales, marketing, pricing, and operations teams, and deliver consistent customer experiences across digital and sales channels. Use qualitative and quantitative insights to guide decisions, increase product adoption, and support regional and global commercial growth.

Develop customer-focused product positioning, messaging, value propositions, sales enablement assets, marketing campaigns, and global go-to-market launches for Airwallex’s Business Accounts products. The role partners closely with product, sales, marketing, strategy, and analytics teams; uses qualitative and quantitative insights to influence product direction, accelerate enterprise sales, and increase customer acquisition and product adoption.

Own T:0’s product marketing, including customer research, positioning, messaging, website copy, product content, launches, SEO and blog strategy, newsletters, competitive intelligence, sales enablement, pricing and packaging, and customer proof. The role partners closely with the CEO, Product, Growth, Chief of Staff, and GTM teams. Success requires exceptional writing, high output, technical curiosity, independent execution, and the ability to translate customer insights into compelling marketing assets.

Lead and scale Airwallex’s global Product Marketing organization across Payments, Spend, Billing, and Business Accounts. Own positioning, messaging, go-to-market strategy, product launches across more than 10 markets, competitive intelligence, sales enablement, campaign measurement, and AI-enabled workflows. Build and manage a team of product marketing leads while partnering with Product, Communications, Growth, Design, Legal, and Commercial teams.

Lead global performance marketing strategy and execution across paid search, social, display, and programmatic. Own budgeting, forecasting, testing frameworks, attribution, and KPI ownership (CAC, LTV:CAC, pipeline). Partner cross-functionally with Brand, RevOps, Analytics, and Product to scale acquisition, implement advanced integrations (GA4, CRM, offline conversions), adopt AI automation, and build a high-performing global team.

Lead product marketing for Airwallex Payments: define positioning and messaging, plan and execute go-to-market launches, create sales enablement and customer-facing assets, drive cross-functional campaigns, and use qualitative and quantitative insights to grow product adoption and shape the customer experience.

Manage B2B marketing automation and account-based marketing campaigns across Marketo, Salesforce, Demandbase, Hightouch, Outreach, and advertising platforms. Build landing pages, email campaigns, workflows, audience segments, lead nurturing, webinar routing, and triggered communications. Support marketing and sales teams, perform campaign quality assurance, optimize targeting and conversion, and ensure ABM activities comply with privacy and security requirements.