Top Marketing Jobs in San Francisco Bay Area, CA

Lead and scale a global Account-Based Marketing (ABM) motion: build ABM systems and tech foundation, define measurement and attribution, create global playbooks and modular multi‑market programs, enable regional teams with templates and training, and align with Sales, RevOps, and Product Marketing to drive account-level engagement through pipeline and revenue.

Lead end-to-end paid social acquisition across LinkedIn and Meta, build audience enrichment and ABM frameworks, run experiments and analytics (SQL/BigQuery/Looker), align campaigns with CRM (Salesforce/Marketo), optimize budget and attribution, and measure pipeline and revenue impact through structured testing and reporting.

Lead global performance marketing strategy across paid search, social, programmatic and emerging channels. Build standardized frameworks, investment models, measurement and testing, drive quarterly planning, collaborate with regional teams, analytics, product marketing, sales and finance, and coach teams and agencies to scale acquisition and improve marketing efficiency.

Lead global lifecycle growth strategy and execution to improve conversion, activation, and retention. Build test-and-learn analytics, run integrated lifecycle campaigns, partner cross-functionally, and grow and coach a regional lifecycle team to make lifecycle a strategic growth lever.

Lead end-to-end content strategy across digital platforms for Airwallex products, build and manage a high-performing content team, integrate AI into workflows, establish scalable production processes, ensure on-brand SEO-optimized content across formats, track content performance and pipeline contribution, and partner with marketing, product, sales, regional teams and agencies to localize and scale content globally.

Build and lead a global influencer and creator strategy across major social platforms to drive awareness, engagement, and virality. Architect multi-layered creator campaigns for launches and milestones, manage top-tier influencer relationships and contracting, design scalable systems and playbooks for sourcing and reporting, define success metrics and dashboards, and partner cross-functionally to integrate influencer initiatives into brand and product strategies.

Lead and scale global lifecycle marketing to improve conversion, activation, and retention. Build data-driven test-and-learn frameworks, run integrated campaigns, partner with Product and Data Science, and manage a growing cross-regional team to turn lifecycle into a strategic growth lever.

Lead global product marketing for Airwallex Payments and Platform: hire and build a PMM team, craft value propositions and segment messaging, run product launches and GTM playbooks, create sales enablement and collateral, surface customer and competitor insights, and support pricing, bundling, and adoption of premium tiers.

Lead AI strategy and rollout for global growth marketing: design agentic workflows, automate reporting and insights across ad and SEO platforms, build learning pipelines and real‑time decisioning, connect data sources, partner with engineering and analytics, and drive measurable efficiency and revenue outcomes while evangelizing AI best practices.

Lead global growth and demand-generation content for Airwallex payments product. Own strategy and execution across SEO, gated assets, mid-funnel conversion content, and product narratives. Write and edit pillar pages, cluster articles, ebooks, guides, and one-pagers. Partner with Product, Product Marketing, SEO, Performance, and Lifecycle to translate features and APIs into conversion-oriented content. Use performance data to measure, iterate, and scale content, and build processes, experimentation, and a high-performing content engine to drive traffic, MQLs, pipeline, and revenue.