Top Marketing Jobs in San Francisco Bay Area, CA

Lead and scale global lifecycle marketing to improve conversion, activation, and retention. Build data-driven test-and-learn frameworks, run integrated campaigns, partner with Product and Data Science, and manage a growing cross-regional team to turn lifecycle into a strategic growth lever.

Lead development and delivery of Airwallex's growth strategy in Singapore. Own growth dashboards and business reviews, map self-serve and product adoption journeys, define ICP and value propositions, run customer segmentation and competitor tracking, and partner with commercial, marketing, and regional strategy teams to drive measurable growth initiatives.

Lead brandformance campaigns that connect upper- and lower-funnel goals across paid social, video, display, and programmatic channels. Define KPIs, run lift and incrementality tests, build testing roadmaps, manage multi-channel budgets, implement tracking and attribution, collaborate with Brand, Product Marketing, Data Science and Analytics to measure pipeline and CAC, and optimize creative and channel performance.

Lead end-to-end growth experiments for Rewards and Campaigns, owning a portfolio of high-upside tests to drive acquisition, activation, retention, and revenue. Design hypotheses, target segments, and measurement; build testing frameworks, instrumentation, and governance; partner with Product, Data Science, Engineering, Marketing, Creative, and Strategy to scale validated ideas and inform roadmap and leadership decisions.

Own growth metrics and weekly business reviews, partnering with Data Science to build customer intelligence, segmentation, and prediction models. Translate deep analytics into experiments and growth plays across funnel, cohorts, retention, and LTV/CAC to drive measurable go-to-market outcomes.

Lead global performance marketing strategy across paid search, social, programmatic and emerging channels. Build standardized frameworks, investment models, measurement and testing, drive quarterly planning, collaborate with regional teams, analytics, product marketing, sales and finance, and coach teams and agencies to scale acquisition and improve marketing efficiency.

Build and lead a global influencer and creator strategy across major social platforms to drive awareness, engagement, and virality. Architect multi-layered creator campaigns for launches and milestones, manage top-tier influencer relationships and contracting, design scalable systems and playbooks for sourcing and reporting, define success metrics and dashboards, and partner cross-functionally to integrate influencer initiatives into brand and product strategies.

Lead global performance marketing strategy and execution across paid search, social, display, and programmatic. Own budgeting, forecasting, testing frameworks, attribution, and KPI ownership (CAC, LTV:CAC, pipeline). Partner cross-functionally with Brand, RevOps, Analytics, and Product to scale acquisition, implement advanced integrations (GA4, CRM, offline conversions), adopt AI automation, and build a high-performing global team.

Lead global product marketing for Airwallex Payments and Platform: hire and build a PMM team, craft value propositions and segment messaging, run product launches and GTM playbooks, create sales enablement and collateral, surface customer and competitor insights, and support pricing, bundling, and adoption of premium tiers.

Own and scale global paid search across Google and Microsoft Ads, manage multi-million-dollar budgets, design SEM growth plans, optimize bidding and keywords, implement testing and tracking, partner with product, regional marketing, analytics, finance, and sales to drive acquisition-to-revenue pipeline, mentor teams, and develop global SEM playbooks and governance.