Top Marketing Jobs in San Francisco Bay Area, CA

Leads enterprise product marketing strategy for ZS’s platform and product portfolio. Responsibilities include market research, positioning, messaging, pricing and packaging input, launches, commercialization, sales enablement, lifecycle adoption, executive influence, resource prioritization, and building a high-performing product marketing team. The role requires translating AI and technical capabilities into credible business value and driving awareness, demand, adoption, retention, expansion, and revenue growth across complex B2B SaaS markets.

Leads product marketing strategy for ZS platforms and products, including positioning, messaging, competitive analysis, go-to-market planning, product launches, demand generation, sales enablement, and performance optimization. Partners with product management, sales, customer success, and leadership while managing and developing a product marketing team. Requires extensive SaaS or platform product marketing experience and strong strategic, analytical, communication, and leadership skills.

Lead product marketing for ZAIDYN Field Performance, defining positioning, narratives, go-to-market strategies, launches, packaging, and sales enablement. Develop messaging, demos, case studies, ROI stories, and competitive materials while partnering with product, sales, customer success, and industry marketing teams. Conduct market and buyer research, oversee win/loss analysis, support advocacy programs, and translate AI and analytics capabilities into compelling customer value across global markets.

Leads product demand generation for ZAIDYN and ZS’s product portfolio, developing integrated B2B campaigns across digital, ABM, events, alliances, email, paid media, social, webinars, and SEO. Manages campaign performance, attribution, budgets, pipeline contribution, and ROI while partnering with Product Marketing. Leads and develops the demand generation team, establishes campaign governance and processes, and uses post-campaign insights to improve marketing operations and scalability.

The Product Marketing Lead drives the narrative and adoption of the ZAIDYN Field Performance AI platform by crafting messaging, developing go-to-market strategies, and collaborating with cross-functional teams to enhance customer value and market presence.