Leads North American demand generation strategy, pipeline growth, enterprise account-based marketing, and verticalized go-to-market planning. Partners with Marketing, Sales, BDR, and Partnerships leaders to optimize full-funnel performance, establish measurement and forecasting practices, and scale demand generation programs. Manages and develops a high-performing marketing team while driving experimentation, accountability, and best-practice sharing across the organization.

Manage global brand and PR programs from planning through execution, including integrated campaigns across digital, PR, and social channels. Coordinate timelines, resources, stakeholders, agencies, and vendors while maintaining brand governance and messaging consistency. Partner with marketing, product, engineering, studio, and social teams to deliver campaigns, launches, events, and creative assets. Incorporate generative AI into creative workflows, track measurable impact, conduct retrospectives, and improve processes.

Create and launch Adyen’s first North America community marketing program: define strategy and KPIs, run virtual and in-person events, own member communications and content, translate engagement into business value, and collaborate cross-functionally to scale the community.