Lead paid social and emerging channel strategy and execution, managing multi-million dollar budgets and full-funnel campaigns. Design and run experiments, own creative testing and AI-powered workflows, partner cross-functionally on landing pages and launches, and measure paid acquisition impact on pipeline and revenue.

Design, produce, and optimize event marketing programs (trade shows, conferences, owned events, activations). Manage end-to-end event logistics, budgets, vendors, and cross-functional stakeholders to drive brand affinity and pipeline. Advocate for experience design and event technology, leverage AI tools for audience analysis and reporting, and travel frequently across North America to execute large-scale and white-glove events.

Lead organic social strategy and execution across major platforms, manage executive amplification and agency collaboration, coordinate organic-to-paid efforts, run reporting and tooling, support product/partnership launches, handle community management and crisis escalation, and manage social vendor relationships.