Lead digital acquisition strategy and execution across paid search, social, native, display, and other channels. Optimize campaigns for lead volume, quality, conversion rate, cost efficiency, and return on ad spend. Analyze performance data, test landing pages, creative, targeting, call flows, and traffic sources, while managing relationships with partners, publishers, affiliates, and internal teams. Provide reporting and recommendations to scale profitable lead generation programs.

Own and scale paid social, native, display, and programmatic advertising for Home Services and Automotive. Lead strategy and hands-on campaign execution, manage substantial budgets, improve lead quality and conversion economics, establish testing and measurement systems, integrate AI into workflows, and build a scalable paid media team and operating model. Partner with cross-functional teams and communicate performance insights, risks, and investment recommendations to senior leadership.

Provide pragmatic legal advice and independently manage commercial contracts, privacy, consumer-protection, regulatory, litigation, corporate, employment, and operational matters. Draft and review agreements, monitor regulatory developments, support disputes and governance, conduct diligence, and integrate AI and legal technology to improve legal workflows while safeguarding privilege and accuracy.