Drive go-to-market execution for new product innovations and brand initiatives. Create launch plans, timelines, integrated B2B/B2C campaigns, agency briefs, sales enablement tools, and cross-functional coordination. Track milestones, resolve risks, and present commercialization plans to sales and company teams.

Owner of day-to-day e-commerce website operations across B2B and B2C channels. Plan and execute site updates, product launches, promotions, and SEO optimizations. Manage Shopify themes, storefront APIs, third-party apps, QA/UAT, documentation, and site performance. Collaborate cross-functionally with Marketing, Sales, Engineering, and CX to improve conversion, speed, and reliability.

Lead paid digital growth for DTC product sales and B2B training, owning a $3M+ budget. Manage multi-channel paid media (Meta, Google, TikTok, Programmatic, Pinterest), agencies, creative and content strategy, creator and affiliate programs, forecasting, analytics, and cross-functional collaboration to drive revenue, ROAS, CAC, and LTV.