Manage marketing automation operations, maintain martech stack integrations (CRM, automation, analytics), design lead scoring and journeys, build performance dashboards, and implement AI tools to optimize campaign creation, personalization, and attribution.

The Sales Business Consultant drives revenue growth by navigating complex enterprise deals, assessing partnership maturity, and creating compelling business cases. They leverage hyperscaler incentives, orchestrate demos, and train sales teams on best practices for effective multi-stakeholder engagement.