Leads Teal Health’s brand and category strategy, top-of-funnel awareness, integrated campaigns, creative storytelling, partnerships, channel investment, brand measurement, and marketing budget. Builds trust for at-home cervical cancer screening, connects brand activity to growth, manages external agencies and partners, and develops the brand function, capabilities, and team for scale.

Own lifecycle marketing strategy and execution across patient journeys, using segmentation, personalization, automation, experimentation, and analytics to improve conversion, appointment attendance, kit returns, follow-up adherence, retention, and repeat screening. Partner cross-functionally to build HIPAA- and TCPA-compliant communications across email, SMS, portal messaging, direct mail, voice AI, and voicemail channels.