Lead strategy and hands-on execution of email and SMS lifecycle programs for DTC clients. Build and optimize automation flows, deliverability infrastructure, segmentation, A/B and multivariate tests, and performance reporting. Teach best practices, partner cross-functionally, mentor juniors, identify upsell opportunities, and demonstrate measurable revenue impact across client accounts.

The Senior Paid Media Strategist will lead media strategy for clients, optimizing campaigns across Google and Meta platforms while analyzing data to ensure effectiveness and improve outcomes.