Creates AI-generated videos for campaigns, platform demonstrations, social media, and internal projects from concept through final cut. Builds HyperFrames and HeyGen workflows, uses generative video models and advanced prompting, develops reusable prompt libraries, and creates hooks and content variations. Writes concepts, shot lists, storyboards, and prompts; edits footage in Premiere, After Effects, and CapCut; exports content for multiple platforms and aspect ratios; and tracks trends and model developments.

Build and lead HeyGen’s enterprise marketing function, developing an ABM strategy for strategic accounts and partnering closely with Enterprise Sales. Create targeted campaigns, executive programs, personalized experiences, and buying-committee engagement initiatives. Use product adoption and account signals to identify opportunities, support complex sales cycles, and influence pipeline and revenue. Establish measurement systems, scale successful programs, and eventually build a high-performing team, operating with an AI-native approach.