Own end-to-end hiring for US roles, primarily go-to-market positions, across New York, San Francisco, and Austin. Build the US talent function, including employer branding, recruiting processes, and people operations. Develop outbound sourcing pipelines, manage hiring funnels, advise leaders using data, and apply AI tools to improve hiring speed and quality in a fast-growing enterprise AI/SaaS company.

Own the technical pre-sales process for Sona’s US expansion, leading discovery, product demonstrations, proof-of-concept engagements, and RFP responses. Partner with Account Executives across Hospitality and Retail, develop market-specific sales assets and playbooks, provide workforce-management expertise, and relay customer insights to Product, Engineering, and Implementation. This founding role also helps establish Sona’s US solutions consulting function and go-to-market processes.

Own Sona’s global marketing strategy, positioning, budget, brand, and pipeline generation. Build the US marketing function from scratch while leading the existing UK team. Develop vertical-specific messaging, product marketing, category strategy, and full-funnel programs across ABM, field marketing, events, content, and partnerships. Partner closely with sales leadership to scale US traction and drive enterprise growth.