Leads digital marketing strategy and execution across paid search, social, SEO, email, and emerging channels. Owns senior client relationships, campaign performance, budget allocation, and growth opportunities. Manages and coaches digital marketing teams, establishes quality standards, introduces AI-powered workflows, and remains hands-on with campaign execution, analytics, attribution, and reporting. Supports complex B2B and B2C purchase journeys, including account-based marketing programs.

Develop and execute integrated digital marketing strategies across paid search, paid social, display, YouTube, and ABM channels. Manage campaign optimization, media planning, testing, tracking, reporting, and performance analysis. Present insights and recommendations to clients, collaborate with internal teams, support budget allocation, and use AI tools to improve marketing capabilities. The role combines hands-on campaign execution with growing ownership of client strategy and account leadership.