The Director of Conversion Rate Optimization will own landing pages in Webflow, conduct A/B tests, and use AI and analytics to improve the company's visit-to-customer rate. This involves building a rigorous experimentation program and optimizing conversion performance across paid and organic channels.

Lead paid acquisition and activation of service professionals across Google, Meta, LinkedIn, Bing and LSA. Own the full supply funnel from ads to first completed job, optimize market spend, develop creative and experiments, build reporting/dashboards, and partner cross-functionally to improve activation and reduce time to first service.