The SVP of Marketing Effectiveness leads a team of analytics professionals, providing strategic direction, managing client engagements, and developing innovative measurement strategies in B2B tech.

Lead performance-driven creative for digital, web, and social direct-response channels. Produce paid media assets, AI-generated imagery, storyboards, animations, video concepts, and scalable visual systems. Apply audience insights, strategic frameworks, and direct-response best practices while collaborating with teams and presenting to clients.