Manage day-to-day Paid Social and Search campaigns across Meta, TikTok, Google, and Apple Search Ads. Own performance creative and landing page optimization, build data-driven creative briefs, ensure MarTech/tracking hygiene (pixels, GTM, CAPI, MMPs), partner with Data Engineering on attribution and feeds, run continuous A/B tests, and create performance dashboards to improve CAC and conversion rates.

Lead growth initiatives for Keen focusing on conversion, monetization, advisor-consumer matching, personalization, and retention. Drive strategy, experimentation, and AI-driven recommendations, partner with engineering and design, analyze data to prioritize opportunities, and engage customers and advisors to inform product decisions.