Leads strategic development, selling, and execution of Diageo’s beer portfolio across regional grocery accounts. Develops joint business plans, manages customer relationships, drives programming and innovation launches, optimizes pricing and promotional investments, analyzes performance data, and coordinates internal teams and distributors to achieve volume, revenue, market share, distribution, and ROI goals.

Leads Diageo’s California commercial business, owning state planning, performance, budgets, distributor relationships, and execution goals. Develops annual operating plans, monitors volume and financial results, identifies growth opportunities, and presents recommendations to sales leadership. Manages and coaches Distributor Managers, Sales Specialists, and account leadership while maintaining direct responsibility for an assigned market. Partners with distributors, Finance, and regional leadership to drive profitable growth, capability development, and consistent execution across the state.