Lead MagicSchool’s paid and organic acquisition strategy for B2C teachers and B2B schools and districts. Manage multi-million-dollar budgets across search, social, display, website conversion, lifecycle, and email marketing. Oversee agencies, contractors, web developers, reporting, campaign optimization, and a small team while partnering with Sales, Product, and Customer Success to drive signups, adoption, leads, pipeline, activation, and retention.

Lead a portfolio of 50-75 mid-market Texas school districts to drive adoption, retention, renewals, and expansion. Manage onboarding, run multi-stakeholder discovery, execute churn mitigation playbooks, deliver training and scalable materials, and mentor junior CSMs while meeting revenue and churn KPIs.