Own paid growth measurement, attribution, LTV, CAC, payback, incrementality testing, experimentation, dashboards, and marketing budget operations. Build analytics systems across Snowflake and advertising platforms, validate tracking integrity, forecast performance, reconcile spend, and recommend budget allocation. Partner with marketing, business development, data, product, and engineering teams to improve user growth and subscription ROI. The role requires hands-on SQL analytics, statistical testing, marketing attribution expertise, financial modeling, and daily use of AI tools.

Own full-funnel growth for mobile, web, and CTV: paid acquisition, trial-to-paid conversion, retention and LTV for a Premium subscription. Run creative test-and-learn, work directly in Snowflake/BI with SQL, implement tracking with AppsFlyer/SKAdNetwork, and build AI-driven automations. Hands-on player-coach leading a small team and executing across channels.

The Head of Marketing will develop and execute a data-driven marketing strategy, leading campaigns to grow audience engagement and subscriptions, while building a capable marketing team.