Lead growth analytics and operations for BD and Marketing: build automated reporting, dashboards, and experimentation frameworks; analyze campaigns, partnerships, and unit economics; model deal ROI and CAC/CPI; ensure tracking integrity and forecasting; streamline workflows and integrations to drive user growth and marketing ROI.

Own full-funnel growth for mobile, web, and CTV: paid acquisition, trial-to-paid conversion, retention and LTV for a Premium subscription. Run creative test-and-learn, work directly in Snowflake/BI with SQL, implement tracking with AppsFlyer/SKAdNetwork, and build AI-driven automations. Hands-on player-coach leading a small team and executing across channels.

The Head of Marketing will develop and execute a data-driven marketing strategy, leading campaigns to grow audience engagement and subscriptions, while building a capable marketing team.