The SVP, Marketing Effectiveness leads analytics direction, manages client engagements, develops measurement strategies, and oversees a team of analytics professionals, focusing on B2B tech.

Lead creation of performance-driven creative for digital, web, social, email, display and video channels. Produce AI-generated imagery, visual systems, storyboards, animations, and experiential concepts. Apply audience insights, direct-response best practices, and technical execution to build scalable assets and present work to clients and internal teams.