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Owns integrated B2B SaaS demand-generation programs from strategy through execution, including paid acquisition, lifecycle marketing, digital events, partner programs, account-based campaigns, and Sales activation. The role manages budgets, optimizes multi-channel performance, analyzes pipeline contribution and ROI, and drives experimentation using AI and automation. Success requires converting audience engagement into qualified meetings and revenue pipeline while operating independently in a fast-paced startup environment.

Analyze and improve the go-to-market funnel across Marketing and Sales. Responsibilities include campaign attribution, lead qualification, pipeline and rep activity analysis, CRM governance, reporting, data-quality troubleshooting, workflow improvement, and AI-enabled automation. The role builds dashboards, investigates funnel inefficiencies, supports HubSpot operations, documents scalable processes, and partners with GTM leadership to translate data and operational problems into effective solutions.

As a Developer Advocate at groundcover, you'll engage with developer communities, create impactful technical content, and shape the narrative of cloud-native observability, especially for AI workloads.

The Account Executive will drive sales through outbound prospecting, build client relationships, perform market analysis, and achieve sales targets.

The Solutions Engineer will work with account executives to manage technical sales cycles, deliver presentations, build solutions, and engage with customers while having a deep understanding of observability tools.