Lead social media strategy and execution for Lean In and Option B across key platforms. Own platform prioritization, editorial calendars, social listening, boosted social strategy, performance analysis, and audience growth. Partner with senior leaders and cross-functional teams to create timely, inclusive storytelling, translate research into engaging content, and inform broader brand strategy. The role requires strong writing, editorial judgment, analytics expertise, and people leadership.

Own Lean In’s digital growth engine across acquisition, retention, advertising, social, email, and go-to-market launches. Manage media budgets, channel strategy, creative, landing pages, experimentation, conversion optimization, and KPI reporting. Develop inclusive campaigns for Lean In Connect, Circles, Lean In Girls, Company Programs, and Networks while partnering with Product, Content, Programs, and Communications.

Build and maintain scalable backend services, APIs, and databases; design and operate data pipelines and warehousing; define and track metrics, dashboards, and experiments; run analyses, A/B tests, and predictive models to inform product and strategy.