Lead retention and lifecycle marketing for a subscription streaming client: translate marketing strategy into technical requirements, design and run testing roadmaps, build KPI dashboards, drive engagement/upsell/personalization programs, partner cross-functionally (CRM, Analytics, Product, Engineering), and present strategic recommendations to senior leadership to reduce churn and grow subscriber lifetime value.

Lead subscriber lifecycle and engagement marketing for a streaming subscription product. Build omnichannel, personalized campaigns (email, SMS, web, in-app) using CRM automation (Braze preferred), design automated journeys, run tests and analyses, partner with CRM, analytics, product, and engineering, and present ROI-driven recommendations to senior leadership to drive retention, upsell, and revenue.

Lead daily activities of a mobile broadcasting unit, ensure maintenance standards, and manage staff while providing excellent client support.