Lead and build the company's communications function: craft and own the narrative, run press and place stories, write founder and customer-facing content, manage crisis communications, develop media relationships, and create strategic visibility via podcasts, conferences, and op-eds while working closely with co-founders.

Own and grow Viktors community across Slack, Reddit, review sites and other channels. Drive onboarding, events, ambassador programs, feedback loops to product and engineering, and convert users into advocates to improve retention and public ratings.

Lead end-to-end product-led growth for activation, retention, and monetization. Run hypothesis-driven experiments (A/B), instrument funnels, write PRDs and microcopy, ship with engineering, and analyze results with SQL and PostHog/HogQL. Own three live experiments at a time, improve onboarding, charge-recovery, integration-drop recovery, and expansion triggers to move retention and revenue metrics.