Manages and grows regional retail, grocery, convenience, and liquor chain accounts across the Western Region. Develops strategic account plans, translates national strategies into localized execution, builds buyer and wholesaler relationships, presents programs, sells trade marketing initiatives, manages budgets, and partners with field sales to improve merchandising and brand growth. Requires frequent travel, strong analytical and organizational skills, and experience in beverage supplier or distributor field sales.

Supports wine and beverage sales execution across North Carolina by leading key account selling, managing distributor relationships, coordinating national and regional accounts, executing retail priorities, and tracking inventory, budgets, scorecards, and expenses. The role requires regular travel among wholesalers and high-volume accounts, collaboration with sales teams, compliance oversight, and strong knowledge of beverage alcohol markets.

Executes and optimizes advertising campaigns across third-party marketplaces including Instacart, DoorDash, and Uber Eats. Creates platform-ready assets, monitors performance and budgets, coordinates launches with brand and marketplace partners, and prepares campaign reporting. Maintains product information, content workflows, and approved assets in Salsify, validates digital shelf accuracy, and supports compliant beverage alcohol campaign execution. The role also improves workflows, reporting, and campaign processes.