Build and optimize automated CRM and lifecycle email journeys across the guest lifecycle. Responsibilities include segmentation, personalization, dynamic content, campaign logic, HTML/CSS/AMPscript email production, QA, testing, deployment, troubleshooting, data integration, deliverability, documentation, and performance analysis using Salesforce Marketing Cloud and related CRM systems.

Analyzes booking trends, trip performance, capacity, inventory, schedules, and market insights to optimize trip offerings and support growth. Recommends capacity changes, inventory releases, departure modifications, and cancellations; contributes to assortment and strategic planning. Partners with Trip Development, Marketing, Analytics, Sales, Hotel Operations, and Yield teams, providing analyses, presentations, and data-driven recommendations to stakeholders and leadership.

Lead Backroads’ lifecycle marketing strategy across the guest journey, from initial inquiry through repeat travel and advocacy. Own roadmap development, lead nurture, retention, loyalty, re-engagement, personalization, CRM operations, segmentation, and cross-channel campaigns. Manage a small marketing team and external partners while collaborating with Creative, Content, Brand, and Analytics teams. Use customer insights and performance data to optimize engagement, retention, and business growth.