Own Ploy’s growth engine across paid search, paid social, SEO/AEO, email, and conversion experiments. Manage acquisition budgets, optimize campaigns and funnels, track activation and revenue performance, and grow self-serve signups and qualified pipeline. Build marketing automations and AI workflows, test new product capabilities in live campaigns, and partner with engineering, product, design, and the founding team to improve growth outcomes.

Own product strategy and major initiatives as Ploy’s first product manager. Partner with founders, engineering, design, and go-to-market teams to improve activation, marketing workflows, AI agent experiences, pricing, packaging, and upgrades. Use customer feedback and product data to prioritize, ship, and iterate on impactful products while managing cross-functional execution.

Build and scale end-to-end product features across frontend, backend, data, and infrastructure. Own projects from discovery through launch and iteration, design reliable systems, improve engineering foundations, and deliver polished user experiences. Collaborate closely with founders, product, and design while shaping technical direction and engineering culture. The role emphasizes full-stack development, 0-to-1 products, AI tools, scalability, observability, testing, release processes, and high ownership.