Owns performance measurement, recurring KPI reporting, dashboards, experiment measurement, forecasting, capacity models, business-case analysis, and data integrity for Operations initiatives. Partners with Growth, Engineering, Data, Product, Finance, and Operations leaders to explain metric changes, support strategic planning, and turn successful experiments into operating playbooks.

The Senior Product Analyst independently analyzes product, growth, and marketplace data; investigates metric changes; designs and evaluates A/B experiments; queries complex datasets with SQL; builds dashboards and visualizations; and communicates actionable insights to product, marketing, and operations stakeholders.

Own and scale Homeaglow’s paid social program across customer and cleaner acquisition, primarily through hands-on management of Meta campaigns and seven-figure monthly budgets. Lead creative and audience testing, incrementality measurement, campaign optimization, and performance analytics. Oversee influencer and podcast agencies, improve ROI, maintain rigorous experimental design, and guide marketing strategy during a transition to a free-first-cleaning, membership-first model.