Develops and executes paid social strategies across major platforms, managing campaign setup, launches, pacing, budgets, audiences, optimization, testing, and reporting. Analyzes conversion performance and customer journeys to improve targeting, creative, bidding, and investment decisions. Partners with planning, analytics, creative, digital, and account teams; provides platform expertise, mentors team members, evaluates emerging technologies and AI tools, and delivers client-focused recommendations.

Leads client relationships and strategic communications while translating marketing objectives into tactical plans and creative briefs. Coordinates integrated, multi-market campaigns, budgets, timelines, approvals, partners, and cross-functional teams. Monitors campaign performance and market trends, recommends optimizations, manages delivery risks, supports account growth, and mentors junior staff. Requires strong account management, project management, analytical, communication, and marketing planning skills.

Plans and manages paid search campaigns for client accounts, including keyword and audience research, ad copywriting, campaign setup, bid and budget optimization, pacing forecasts, conversion tracking validation, and performance reporting. The role interprets campaign data, communicates actionable insights, coordinates with media, analytics, creative, and client teams, and maintains campaign documentation and quality controls.