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Drive adoption, value realization, retention, and expansion for Adobe Experience Cloud customers. Manage client relationships, define success metrics, track ROI and adoption, lead value realization programs, identify risks and upsell opportunities, support strategic reviews, engage stakeholders, troubleshoot adoption challenges, and coordinate escalations across consulting and delivery teams.

Leads business and functional architecture for Salesforce Marketing Cloud transformations. Translates strategy into capabilities, operating models, customer journeys, data requirements, roadmaps, business cases, and value-realization plans. Guides SFMC platform design, integrations, governance, testing, adoption, and optimization while aligning executives, business stakeholders, and technical teams. Supports discovery, presales, delivery alignment, executive decision-making, mentoring, and measurable outcomes across complex enterprise engagements.

Provides technical leadership for enterprise Adobe Journey Optimizer implementations, integrations, migrations, deployments, troubleshooting, and production validation. Serves as the technical liaison among customers, partners, Adobe Customer Success, and Product Engineering. Investigates issues using logs, APIs, payloads, diagnostics, and configuration; identifies risks and edge cases; leads escalations, environment changes, feature rollouts, and stabilization while communicating findings to technical and executive stakeholders.

Drive adoption, value realization, retention, and expansion for Adobe Experience Cloud customers. Manage client relationships, define success metrics, track ROI and adoption, build value realization roadmaps, engage stakeholders, identify upsell opportunities, coordinate resources, support business reviews, troubleshoot adoption challenges, and mitigate attrition risks through customer advocacy and structured success plans.

Designs, implements, and optimizes personalized customer journeys and cross-channel campaigns using Adobe Journey Optimizer and Adobe Experience Platform. Translates client objectives into audience strategies, personalization, measurement frameworks, and implementation plans. Configures customer profiles, schemas, datasets, identities, segmentation, and integrations; troubleshoots launches and data-quality issues; and delivers analytics-driven optimization recommendations. The role is client-facing, facilitates workshops, mentors junior staff, and independently manages complex consulting workstreams.

Leads business architecture, transformation strategy, and value realization for complex client engagements. Translates strategic objectives into capabilities, operating models, roadmaps, business cases, and measurable outcomes. Facilitates executive decision-making, aligns cross-functional delivery teams, supports discovery and presales, oversees implementation alignment, and mentors consultants. The role requires extensive experience in business architecture or strategic consulting, strong communication skills, digital technology understanding, and travel of up to 40%.

Designs, configures, validates, and governs cross-channel Adobe Journey Optimizer journeys using real-time events, profiles, segments, decisioning, consent rules, and personalized messaging. Integrates AJO with AEP, RTCDP, CJA, and AEM Assets while validating schemas, identity mappings, audience eligibility, orchestration performance, and downstream analytics. Translates business requirements into technical designs, supports QA and UAT, and documents deployment guides and operational runbooks.

Designs, configures, validates, and documents cross-channel Adobe Journey Optimizer journeys integrated with AEP, RTCDP, identity, event schemas, segmentation, consent, decisioning, and messaging. Implements email, push, SMS, in-app, and custom-channel activation; tests triggers, eligibility, identity matching, governance, and message rendering. Translates business requirements into scalable technical designs and supports enterprise architects, Adobe consultants, marketing teams, sprints, and UAT.

Conduct full-cycle recruiting for technical and digital experience roles, especially Adobe Experience Cloud positions. Partner with hiring managers, define candidate profiles, source through LinkedIn Recruiter and Boolean searches, screen applicants, manage pipelines, coordinate interviews, support offer negotiations, maintain ATS data, and report recruiting progress. The role requires deep Adobe ecosystem recruiting expertise and strong stakeholder communication.

Manage integrated B2B marketing campaigns, corporate events, tradeshows, partner marketing, social media, email, website, and advertising initiatives. Use Pardot and Salesforce to build campaigns, manage leads, analyze performance, track ROI, and maintain dashboards. Collaborate with sales, corporate marketing, technology partners, and internal stakeholders to support lead generation, revenue growth, brand awareness, and go-to-market programs.