Lead strategy and execution for the first 30-day onboarding and activation experience to accelerate time-to-value, increase trial-to-paid conversion, and reduce drop-off. Ship AI-first features, run high-velocity A/B experiments, analyze behavioral analytics, and partner with Engineering, Design, Marketing, and GTM to optimize freemium and self-serve funnels.

Build and scale Homebase's organic social presence: own content calendar, create native Instagram/TikTok content, manage influencer and customer relationships, moderate community, report on engagement metrics, and coordinate across creative and growth teams.

Own and stabilize the marketing tech stack, ensure data quality and attribution, enable integrations between marketing channels and Salesforce, automate lifecycle and campaign workflows, lead MarOps projects, and drive cross-functional alignment across Marketing, RevOps, Analytics, and Data Engineering.