Provides technical leadership across Homebase’s core product domains, including Payroll, Scheduling, Time Tracking, and HR Management. Defines technical vision, API strategy, service architecture, and domain-driven system decomposition. Resolves cross-cutting scalability, reliability, performance, and data-consistency challenges; mentors senior engineers; drives engineering standards; partners with product, data, design, and leadership; and advances AI-enabled engineering workflows.

Own Homebase’s first 30-day customer experience, including onboarding, activation, free-trial conversion, and early engagement. Define the growth product strategy and roadmap, optimize self-serve funnels, run A/B experiments, analyze behavioral data, and develop AI-first onboarding experiences. Partner with Engineering, Design, Marketing, Sales, and GTM leadership to improve activation, time-to-value, retention, and revenue outcomes.

Own and stabilize the marketing tech stack, ensure data quality and attribution, enable integrations between marketing channels and Salesforce, automate lifecycle and campaign workflows, lead MarOps projects, and drive cross-functional alignment across Marketing, RevOps, Analytics, and Data Engineering.