Lead end-to-end cross-functional programs from development through launch, coordinating Content, Marketing, Product, Production and Legal. Manage timelines, risks, and deliveries for courses and campaigns, improve operational processes, document scalable workflows, and leverage AI and automation to increase efficiency. Also develop integrated go-to-market strategies, write creative briefs, partner with talent and stakeholders, and use audience insights and experimentation to optimize campaign performance.

Lead creative strategy and execution for MasterClass Certificates across trailers, promos, social, lifecycle marketing, and presentations. Direct video, design, and copy work, use AI in production, collaborate cross-functionally, present to senior stakeholders, and maintain brand voice and visual standards.