Lead IAS’s global Connected TV product strategy across buy-side and sell-side initiatives, including Publica. Own the vision, roadmap, execution, commercial outcomes, partnerships, market analysis, and potential acquisitions. Manage and develop a team of 6–7 product managers while collaborating with engineering, sales, marketing, business development, M&A, clients, and industry partners. Drive innovation in CTV advertising, media quality, AI adoption, and revenue growth.