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Leads engagement strategy for healthcare and wellness brands across digital, social, mobile, and traditional channels. Integrates account, strategy, creative, and brand teams from concept through execution; develops customer journeys, segmentation, content strategies, program architectures, and data capture models. Uses analytics and performance insights to optimize campaigns, shape customer experiences, and support acquisition, servicing, and loyalty objectives.

Leads engagement strategy capabilities across digital, market research, data, and omnichannel marketing. Defines agency strategy frameworks, guides client brand and tactical planning, develops customer journey and segmentation strategies, champions AI and innovation, mentors team members, and partners with analytics, media, and marketing technology teams. Drives strategic roadmaps and integrated execution to improve client business outcomes.

Leads pharmaceutical and healthcare agency accounts by providing strategic client guidance, managing account finances, developing brand plans, presenting recommendations, identifying growth opportunities, and maintaining client satisfaction. The role also oversees multidisciplinary collaboration, mentors junior staff, monitors competitive and industry trends, and applies expertise in digital marketing, Veeva systems, FDA regulations, market research, brand strategy, and advertising compliance.

Manages pharmaceutical and biotech medical communications accounts and projects from initiation through delivery. Responsibilities include client relationship management, project scopes, timelines, budgets, forecasting, billing, resourcing, risk mitigation, meeting facilitation, and cross-functional coordination. Ensures deliverables meet quality and Medical, Legal, and Regulatory compliance requirements while maintaining project finances and client communication. The role also contributes to strategic communications planning and requires proficiency with project management and office software.

Analyzes workforce data and creates dashboards, reports, and recommendations for People & Culture leaders. Manages HRIS data integrity, Rippling implementation, automations, workflows, integrations, surveys, compensation-cycle analysis, compliance reporting, and data audits. Partners with Finance, Operations, and business leaders while mentoring the People Operations team. Uses Excel, AI tools, Airtable, and scripts to streamline processes and improve data quality.

Supports the People Operations team through administrative tasks, employee onboarding and offboarding, HRIS updates, employee inquiries, and HR projects. Coordinates new hire paperwork, system access, orientation logistics, and termination processing. Serves as a point of contact for HR policies and benefits, resolves routine issues, escalates complex matters, and helps improve People & Culture processes. Requires strong organization, communication, analytical, interpersonal, and problem-solving skills.