Leads the Paid Social discipline, managing a 22-person onshore and offshore team. Oversees campaign strategy, activation, QA, platform governance, client reporting, financial processes, staffing, and executive stakeholder relationships. Drives campaign ROI, platform innovation, client expansion, team development, and adoption of media automation and data integrity standards across Meta, Google, X, LinkedIn, and TikTok.

Own production stability, observability, incident response, and system health for a mission-critical GCP platform. Diagnose distributed-system issues, perform root cause analysis, implement Python fixes, and improve reliability through monitoring, automation, runbooks, and infrastructure management. Lead an L2+ support squad, mentor team members, and partner with Product, Engineering, and QA on operational risk, releases, and technical roadmap decisions.