Leads seasonal outerwear product line strategy, assortment planning, product development, and global go-to-market execution. Builds line plans, analyzes marketplace and consumer data, maintains PDM and product information, and coordinates cross-functional teams across design, finance, planning, marketing, sales, and manufacturing. Supports US marketplace segmentation, pricing architecture, sales presentations, marketing collateral, and seasonal analytics while ensuring accuracy, deadlines, and alignment with brand and revenue goals.