Leads go-to-market strategy, positioning, messaging, and sales enablement for TEGNA’s CTV, streaming, and advertising products, especially the Premion DSP. Partners with Product, Sales, Customer Success, and Marketing to translate complex capabilities into compelling customer narratives, support revenue growth, and differentiate against competitors. Manages a Product Marketing Analyst, develops scalable marketing processes, supports launches and campaigns, and trains sales teams. Requires extensive product marketing experience in digital content, CTV, streaming media, ad tech, or related industries.